Creating a better game.
Our Scandinavian friends have rules against saying such things, but still: I’ve had a huge impact on Trackman during my two years in Denmark. For starters, I successfully advocated for the subtle but important switch from the camel-cased “TrackMan” to the current style. I wrote the new company tagline, For a Better Game, then composed a new brand manifesto to support it. I even chipped in an idea (using the ultra-powerful design tools in Microsoft Word) that became our new logo. And that was all just one project.
Meanwhile, I was the lead writer on all marketing initiatives — including websites, print and digital promotional materials, videos, newsletters and corporate messaging — for Trackman launch monitors, range solutions and indoor golf.
Realism redefined.
I wrote the voiceover script for this video that describes Trackman’s virtual golf course design process.
Indoor golf, elevated.
Along with writing and presenting the winning product name proposal, I wrote the script for this video that introduced Trackman iO to the world.
Virtual golf. Real money.
During the inaugural season of the NEXT Golf Tour Powered by Trackman, I wrote copy for the full website (including a 4,000-word FAQ and rules page), press releases, news articles and more.
