Behind the Bullseye.
I collaborated with a creative team (art director, designer, account manager, web and Flash developers) on this project at POP. I wrote copy for the full experience*, including the video voiceover scripts. Corporate recruiters at Target routinely sent prospective candidates to this site for an authentic behind-the-scenes look at Target culture.
*The Flash-based content has since been retired from Target.com, but the transcript remains.
Red Hot Shop was a weekly online boutique that featured a curated selection of products, usually under a theme. The copy I wrote was quirky, sassy and very tongue-in-cheek. Good times.
Banner ad celebrating the sponsorship of Target House, a home for families fighting cancer.