I write short sentences to sell things.

My dalliance with paid wordsmithery began at age 10, when I launched my own quasi-weekly tabloid — handwritten and Xeroxed on both sides of a single 8.5"x17" sheet of paper. It was primarily ad-driven and made me literally dozens of dollars over a frenzied four-issue run. 

Fast forward to the Minnesota Daily, then the largest college newspaper in the country, where I kicked around in editorial writing and sports reporting before spending a year as editor in chief.

Keep it simple. Get to the point. Talk like a person.
— Ancient copywriting philosophy

My copywriting career began in Minneapolis, where I wrote cheeky product descriptions for Red Hot Shop — a little-known but much-loved outpost on Target.com. That led to an opportunity in Seattle, still writing for Target, only from much further away.

During my dozen-ish years in the Pacific Northwest, I had the good fortune to work with smart people and strong brands, on both the agency side and in-house. Then, in the middle of a global pandemic, I packed up my life, relocated to Sweden and took a job across the border in Denmark.

As I imagine a triumphant return to the States, I’m reminded of the words inscribed at the feet of Lady Liberty (only slightly paraphrased): Give me your tired, your boring, your muddled content — I will help your brand breathe free!


Imagining a world without typos.

I used to see stuff like this and think "job security," but now I'm beginning to think nobody even gives a crap anymore. Shouldn't McDonald's be pissed they paid for an ad with glaring typos?

Posted by Aaron Kirscht on Saturday, June 6, 2015
 

Evil Lair

Stora Nygatan 18
Lgh 1402
Malmö 211 37
Sweden


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