We are Eddie Bauer.

The HR team at Eddie Bauer gives this book to recruits and new hires. I wrote the copy from the ground up, using a “We Are …” structure to tell Eddie’s story—yes, he was a real person—and hit hard on the company’s brand attributes.

... A little rain or cold weather is no excuse to stay indoors. It’s just a reason to build better outerwear.
— EB Brand Book